Oregon Festivals & Events Association Annual Conference
Our spring conference is our biggest gathering for festival and event industry professionals. Our speakers, seminars, round tables, entertainer showcases, a trade show and the Ovations! Awards provide an unparalleled opportunity to meet your peers from around the state while learning from experts.
We hope you'll join us along with event producers, sponsors, entertainers, volunteers, vendors and suppliers from across the state. Together, we can share information, resources and contacts to make our events more successful.
Rhinestone Rodeo
February 27 - March 1, 2025
Seaside Civic and Convention Center
Saddle up, y'all! Bedazzle those boots and get ready to join us for educational breakout sessions from industry leaders, entertainment from top performers, a chance to network at our Trade Show, and our annual Ovations! Award night recognizing the most innovative and successful events out there and those that help make them happen. Plus a chance to catch up with old friends, make some new ones, and connect with others in the industry. We guarantee it's going to be a rootin', tootin', boot-scootin' good time!
Sessions and speakers are always being added so check back soon.
Featured Session
Inspect what you Expect: Who are YOU in the moment of truth?
Daren Libonati, Jampack
Friday, February 28 - 10:30am
Join industry veteran Daren Libonati as he shares key insights from his experience with the 2017 Route 91 Harvest Music Festival in Las Vegas. This session will focus on preparing for the unexpected, assessing risk, and managing logistics for large-scale events. Libonati will offer practical strategies for event planning, as well as ways to adapt and respond in high-pressure situations to safeguard attendees and staff. This candid discussion will be invaluable for those looking to deepen their understanding of security, logistics, and leadership in the face of unforeseen challenges in the event industry.
Daren Libonati is the Co-Founder of Jampack, a fintech platform that enhances event experiences through bundled packages that include tickets, hotels, dining, and entertainment. With over 36 years in stadium and arena management, he began as an intern at the Thomas & Mack Center, eventually leading high-profile venues, including MGM’s Grand Garden Arena and UNLV's special events spaces. In 2016, he joined MGM as VP of Entertainment & Sports, building major events like the Route 91 Harvest Festival and Rock in Rio. Through Jampack, he continues innovating by enabling global organizers to offer full-service event packages. Read full bio here
2025 Conference Schedule
We'll be updating the schedule as all our amazing speakers and sessions are confirmed. Some of the topics we'll be covering are: security, ticketing, sponsorship relations, digital marketing, event medical staffing, and event law.
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9am - Pre-Conference (additional cost): Beyond the Booth: Optimizing Vendor Operations at Your Event
11am - Registration Opens
1:30pm - THE Conference Begins!
1:45pm - Opening Kick-off
2:40-3:40pm -
Breakout Sessions
3:50-4:50pm -
Breakout Sessions
5pm - Dinner on the Town - Check-in at the lobby no later than 5:30pm for your Dining Vouchers, then enjoy dinner at one of Seaside's great restaurants.
7pm - Networking Hospitality Night - Campfire Night, Flannels & Long johns
Don your comfiest flannels and long johns, sip on your favorite drinks, tap your toes to some rootin'-tootin' music, and make lasting connections with fellow event professionals. This is the perfect opportunity to meet some new folks, share ideas, build relationships, and unwind after a day of conference sessions.
times subject to change
Click for Printable Conference Schedule (coming soon)
2025 sessions to include:
Digital Marketing Sucks!
Jake Zufelt, Weldwood Marketing
Digital marketing sucks. It's complicated. It's constantly changing. And it's entirely necessary. As a business owner, you have a billion things to worry about: finances, events/products, staffing, troubleshooting, etc. But marketing is that thing to make all the effort turn into MONEY! Get these things in place to make your website, social media accounts, Google services, and email marketing NOT suck!
Maximizing Success in Sporting Events
Jason Unruh, Hoopla
Explore best practices for organizing and managing successful sporting events. From local competitions to large-scale tournaments, learn how to engage audiences, secure sponsorships, and handle logistics. This session will provide valuable insights on how to elevate your sporting event, attract participants, and create memorable experiences for everyone involved.
Ways with No Means
Scott Ingalls, 360 Events NW
We’ll explore how to produce impactful events with limited budgets and resources. Learn from industry experts who have successfully navigated financial challenges and still delivered memorable, high-quality festivals and events. Discover tips on finding sponsorships, leveraging community support, and using innovative solutions to stretch your budget without sacrificing quality. Perfect for event planners who are looking to maximize their impact despite financial constraints.
Conflict Resolution on the Event Frontier
Michael Jonas, Chris Aiosa, & Rich Flamm, Narwhal Nonprofit Consulting
In the high-stakes world of event planning, conflicts can spring up like a spooked bronco—whether it’s a misunderstanding with vendors, internal team friction, or partnership misalignments. This session will delve into the unique challenges of handling conflicts in real time and within the framework of event management. Attendees will gain insights into recognizing the roots of organizational disputes, practicing effective communication strategies, and applying proven mediation tools. From navigating tense moments with team members to smoothing interactions with attendees, you’ll learn to handle conflict with confidence, create a cooperative atmosphere, and keep your event moving forward. Don’t miss this session to ride through common event conflicts with style, leaving you prepared to tackle any challenge the event trail brings!
More Stoopid Questions: An Open Forum
moderator: TBA
Back by popular demand - Join us again this year for an interactive open forum where you bring the questions, challenges, and ideas, and we bring the platform for conversation! This dynamic session invites all attendees to engage in open dialogues, share insights, and explore creative solutions for the unique challenges facing today’s festivals and events. Let's work together to inspire each other with fresh ideas, best practices, and innovations that can elevate our events to new heights.
Board Success Through Guidance and Onboarding
Tina Andersen, Polk County Fairgrounds
Strong, effective boards are the backbone of successful events, but keeping everyone on the same page can sometimes feel like herding cattle! This session will guide you through best practices for board management, including effective onboarding, clear communication, and setting shared goals. It’s perfect for those looking to inspire engaged, collaborative board members who contribute positively to the organization’s mission. From welcoming new board members to working through different perspectives, you’ll gain strategies to help your board become a powerful asset for every event.
Own Your Relationship and Engage your Traveler Per Cap (TPC) with Each Event Announcement and On-Sale
Jampack Team
In this session, learn the importance of data-driven event marketing and revenue strategy with a focus on T.P.C. (Travel Per Cap) metrics. Discover new methods to announce and launch on-sales, maximize audience capture, and connect with “super fans” in ways that drive attendance and enhance travel revenue. The Jampack team will also discuss how partnerships with City Visitor Bureaus (CVBs) can support your data strategy and strengthen event marketing. This session is essential for event professionals looking to understand the power of data and increase and capture the incremental revenue you’re driving.
Partnering with Food Vendors for Festival Success
moderated by Brandi Ebner, Deschutes County Expo Center
Join a panel of seasoned food vendors as they share their perspectives on the festival experience. Gain insights into their biggest challenges, discover ways you, as a producer, can support their success, and hear their thoughts on the future of food vending.
Plus sessions on:
- Vendors
- Non-profit organizations
- Event Medical
- Ticketing
- Volunteers
- Using AI
Check back for more info soon ...
Pre-Conference Workshop
Beyond the Booth: Optimizing Vendor Operations at Your Event
Brandi Ebner, Deschutes County Fair & Expo Center
Haley Hamilton, HBA of Marion/Polk Counties
Dive into the essential strategies for managing commercial and food vendors effectively. Attendees will learn how to optimize vendor layouts, streamline logistics, and improve flow to create a seamless experience for both vendors and attendees. The session will also cover building strong vendor relationships to ensure mutual success. Whether you're coordinating booths or food trucks, this session offers practical solutions for enhancing vendor operations at your events.
When: Thursday, February 27
Time: 9 a.m. to Noon
Cost: $50 members ($70 non-members)
Register HERE
You can register for the workshop only, or use the add-on section if you're coming to conference too!
Conference Attendee Rates
Registration Includes:
- Conference Welcome Packet
- Educational Sessions from Leading Industry Experts
- Access to Trade Show
- Entrance to all Hospitality Receptions & Networking Evenings
- Meals: Thursday Night Dinner on the Town, Friday Lunch, Friday Ovations! Awards Dinner, Saturday Lunch
Donate to our Silent Auction
Each year, auction proceeds help us fund valuable programs, workshops, and resources that benefit our members and the events industry across Oregon.
This is a fantastic opportunity to showcase your unique products, services, or experiences, and gain visibility among peers and industry professionals. Let's go above and beyond to provide spectacular auction items this year.
Where to Stay
Our Partner Hotel this is Rivertide Suites. Reservations can be made by calling their toll-free number, 1-877-871-8433. Rates start at $125 per night. Rivertide Suites Website
Group Name: The Conference for Festivals and Events 2025
Reserve before: January 26, 2025
Two-night minimum
Thank you to our Sponsors
Some memories from our 2024 Conference in Seaside, Oregon.
Mardi Gras in Seaside
To view/download more photos from previous conferences click here